Tips

Does Landing Page Design Affect Slaps?

June 3rd, 2009 | Posted in Blog, Tips | 2 Comments
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I have been receiving a lot of emails lately about slaps and landing page designs. Some people think that landing page design have a great effect whether you page will pass quality score and slaps. I think many people are misinformed by the fact that landing page design is not entirely affecting slaps or quality score.

We know for a fact that manual reviews are being done to every site. Affiliate sites, review sites and even established sites. These are the things that we have no control. If the person from google looked at your site and see something that is not really a legit site. They can easily ban you from the search engines in just one click. Well I guess there is some effect if you think about it. If you have a great and well designed landing page, the chance of that manual reviewer getting your site nuked is null.

But think about the mechanical part. Google is just a machine. It feeds on content. It doesn’t see if your site design is good or bad. Just feed it content and it will give you a good quality score. The misconception is that, if you have a well designed landing page, you won’t get banned ever. This is wrong… If you have good content on your site. You won’t get banned. Google slaps and quality score is affected by content and organic SEO algorithms. If you have quality content and your site is optimized for organic SEO, your landing page will have great quality score and will never be slapped.

Now that I said that,

What’s the use of having a well designed landing page?

You might be asking, if content what drives a landing page to not get slapped and receive a high quality score, what the hell is the use of having a well designed landing page?

Well my friend, the same reason why you want to make money… It’s for the conversion. Well designed landing pages should know how to stimulate emotions, capture the visitors eyes and with good copy, make the sale. On the web, people just scan pages. If they see something interesting, that’s the time they will read. Do you get what I mean? The word “SEE”. If you show them a professional, clean looking site that expresses legitimacy, sincerity and all other things that can make a sale, it is all a by product of what good design is all about.

Landing Page Design is NOT EQUAL to Google Slaps / Quality Score but is EQUAL to CONVERSION.

Always Test Your Landing Page

April 8th, 2009 | Posted in Blog, Tips | No Comments
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In internet marketing, landing pages are your tools of the trade to keep the money rolling. Whatever you show your visitors can and may affect their emotions to your advantage. It is only safe to say that different kind of tools or landing pages may lead to different results.

Landing pages are not one hit wonders. Like in every aspect of marketing, testing is where you will need to put a lot of effort and a lot of time. Even the smallest of changes can lead to varying results.

Always have different variations of your landing page when you start out your campaign (5 at max). It may be different colors or totally different layout. It can save you money to know first hand and early what kind of landing pages will convert on the type of traffic you are attracting. If you are on a budget there are a lot of landing page templates out there.

Then spend all your energy making that high converting landing page work to its maximum. Milk it dry.

One misconception of internet marketers is that, its not always the landing ctr that counts. Its about conversions. Think cash flow first then profitability.

Whats A Good Landing Page Like?

March 24th, 2009 | Posted in Blog, Tips | No Comments
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A good landing page will always contain the following elements.

  • Stunning Visuals that triggers emotion
  • Good Copy
  • Call to action

Texts vs Images

Is the written content more impotent than the visuals?

Its a balance of the page that makes the best performance. Copy is definitely important, but not long paragraphs. You really want to use bullets and then “call out” important sentences in larger text.

For visuals, the important thing is to lead the users eyeballs to the focal point of the page. If you have a lead form, you want to visually move the users eyes across the page to see that form.

If you need to explain the service or product in a long copy form, then it is okay to scroll. but you want to visually lead the user down the page and then at the end of the page have a place for them to complete your success action.

Stunning Visuals that triggers emotion

Sex sells. If you can put a beautiful woman in your landing page without coming of as trying too hard, its good. People that uses the internet most of the time just scans a page, if they find or look at something interesting, that’s the time they will read. Now, that is where your good copywriting comes in. It should seal the deal.

Good Copy

A good copy is a copy that arouses any type of emotion. Either the time constraint or lust or something that the customer will think that he will save or get something beneficial from it. Always write with the customers in mind and trigger those emotions.

Call to Action

This is where you get the $’s :). A call to action is the act of commanding or urging the customer to make an action at the end of your copy.