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How To Design Landing Pages
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First of all, you might be wondering what are landing page designs because there seems to be a lot of discussions these days about landing pages. If you are new to the notion, you are probably asking yourselves what they are, and what makes them different from any other pages on your site. Well wonder no more, because we have the answer to your questions.

What are Landing Pages?

A landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. The best use of a landing page is not what it is, but what is can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor goes up, as should your conversion rate. Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor. Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message. You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc. This is particularly true if you are paying for the traffic, with banner ads, sponsor links, or pay-per-click. This might be you lucky day because we have summed up some useful tips in designing a good landing page.

Designing a Good Landing Page Tips

Relevance of the Content

Your landing page content must be relevant to what people were looking for when they applied the click through. The closer the match is the higher the chances of conversion.

Make a Landing Page with Good Scan-ability

Internet readers are not thorough readers. They usually scan your webpage quickly for information that will benefit them, so make sure that your titles and subheadings call your visitors attention. Bulleted lists are more preferable than long and tedious paragraphs.

Get straight to the point

A landing page is a highly customized marketing copy for your product or service or affiliate product or service. Don’t distract your visitors with advertisements, links to other web pages. Don’t let your visitors wade through a whole bunch of hush posh before they get to want they want.

Focus

Dedicate one landing page to only one product or service. Don’t try to promote multiple products (unless they are of the same product group) or services on one page. Create separate landing pages and campaigns if you have multiple products or services to promote. Focus on one product or one product group on each landing page.

Create a Call-to-Action That Stands Out.

Calling your readers to action means getting them to sign up for newsletters or to purchase the product and services that you offer. Tell your visitors what you want them to do. Buy now, click here to download, fill in name and email address to subscribe or whatever. Keep all call to action text in bold.

Readable Text

Sure, there’s nothing much to look at a page with white background and black fonts. But it’s definitely easier to read the text than a red background with black fonts. Remember, it’s the words that sell. Your website visitors must be able to read your text with ease. Avoid colloquialism or jargons. Use terms and phrases that people readily understood. Use short sentences, and phrase them in the active voice.

Get Rid of Navigation Links

The only link you want your website visitors to click on your landing page is the call to action link.

Graphics and Images

Keep visual effects to a minimum unless you are running an online audio or video business, real estate business, or selling holiday destinations. Keep in mind that for direct marketing it’s the words that sell. Graphics and images serve only to enhance your text communication, not cloud it.

Proofreading Your Design

Check through your text and correct all grammatical and spelling errors. Otherwise it gives your website visitors a negative impression of you and the company you represent. Once visitors have a negative
impression, it becomes difficult to convince them of the product or service that you are promoting. First impression counts a lot.

Write in second person

Use the words like you and your to give emphasis to what your readers can benefit from your products or services. In this way, you can make your visitors feel that your priority is to meet their needs.
A good landing web page has a magic spell of its own as it turn mere readers into buyers. However, building a good landing page does not just require plain magic. You need a whole lot of careful effort in analyzing and testing your landing pages so that it will be easy for your prospect buyers to navigate them. A good landing page will always give good conversion rate as compared to a poor one. Take the time to think and rethink, work and rework your landing pages. Don’t make the mistake of just optimizing for the search engines. You need to optimize your landing pages for the best possible outcomes that you have might have expected. We hope that the explanations and the tips that we gave you in this article helped you on how you are going to work with your landing page designs.

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